01Hidden action
The booking or contact button is difficult to find on a phone.
Customer impactMissed enquiries
Customer journey clarity for service businesses
Your business may be losing customers before you ever know they were there.
FlowSight identifies hidden friction in your website, booking process and customer journey that causes potential customers to hesitate, abandon or choose someone else.
Practical. Evidence-based. Built for real customer journeys.
Mobile customer journeyLIVE REVIEW
Booking button not visible
Roadblock foundOne clear fix can restore the path.
Seewhat customers experience
Findwhere action breaks down
Fixthe friction that matters
What you cannot see can still cost you
Customers rarely tell you why they left.
They simply leave.
Confusing booking systems, unclear pricing, long forms, poor mobile experiences and unanswered questions can quietly cost businesses customers every day. FlowSight finds those problems before your customers disappear.
Customer view / 01The website is working.
The website is working.
The journey is not.
FlowSight looks past appearance and follows the real path a customer must take—on the device they actually use, with none of your inside knowledge.
Outside perspective reveals friction your team has learned to work around.
01
02Unnecessary effort
Customers face long forms, forced accounts or repeated questions.
Customer impactForm abandonment
03Unclear next step
The page looks professional, but the customer does not know what to do.
Customer impactCustomer hesitation
04Silent abandonment
Customers leave without explaining what stopped them.
Customer impactLost opportunities
How it works
Three steps to a clearer customer journey.
We test the path your customers take, show you where they get stuck and rank the fixes.
Step 01
We Shop Your Business
We experience your business the way a prospective customer does.
You receiveFirst-hand evidence
Step 02
We Find the Friction
We identify confusion, unnecessary steps, weak calls to action and abandonment risks.
You receiveA clear friction map
Step 03
You Fix What Matters
You receive prioritized recommendations showing what should be corrected first.
You receiveA ranked action order
A fair question
Can't AI review my website?
AI can generate a generic website checklist. FlowSight goes further by testing a real customer journey from beginning to end.
We attempt the action your customers need to complete, identify where confusion or unnecessary effort appears, and prioritize the findings based on what is most likely to stop a customer from continuing.
You receive specific observations about your customer journey—not a generic list of website best practices.FlowSight packages
Choose the depth of review your business needs.
Each paid audit gives you specific findings and a prioritized path to improvement. Prices in CAD.
Essential Audit
$495
Find the most important obstacles in your website and contact or booking path.
- Website and mobile review
- Main call to action and contact or booking journey test
- Up to 10 friction points with screenshots
- Written recommendations ranked by priority
Growth Audit
$1,250
Understand the full journey from discovery to booking.
- Everything in Essential
- Google to website to contact to booking review
- Mobile, trust, pricing clarity and communication analysis
- Competitor comparison and prioritized roadmap
- 60-minute findings meeting
Transformation
From $2,500
Plan improvements and reassess the journey after changes.
- Everything in Growth
- Implementation roadmap and revised customer-facing wording
- Form, process and booking-flow recommendations
- Follow-up review and 30-day reassessment
FlowSight identifies and prioritizes changes. Website redesign or implementation is scoped separately.
Free 5-point friction check
See where a customer could get stuck.
Send us your website. We’ll take a short first look at one public customer journey and share findings across five points. If a deeper audit makes sense, you can decide whether to proceed.
5-Point Friction CheckFree
A first look at one public customer journey.
Can a customer tell what to do next?
Is the main action easy to find on mobile?
Are booking or contact steps clear?
Do forms add unnecessary effort?
Are price and key questions answered?
This is not merely an automated website score or generic checklist. Your actual customer journey is tested and the findings are prioritized for your business.
The practical guide
Learn to see your business through your customer's eyes.
The FlowSight Fix explains why small moments of confusion quietly drive customers away—and how to recognize and remove those roadblocks.
- Spot friction hidden inside everyday processes
- Simplify booking, buying and contact journeys
- Turn customer frustration into practical improvement
3,997improvements implemented
Built from real process-improvement experience
Meet Martin Rundle.
Martin spent 28 years at Toyota, including work as a Kaizen Team Leader. After thousands of practical improvements, one lesson remained constant: the people closest to a process often become unable to see the friction inside it.
FlowSight brings that outside perspective to service businesses—following the customer journey, exposing hidden obstacles and recommending fixes that make action easier.
Connect with Martin on LinkedInSmall frustrations cost customers.
Find it. Fix it. Make it flow.
Get your free 5-point friction checkGeneral inquiries
Contact FlowSight.
Have a question about FlowSight, the book or a potential partnership? Send us a message. You do not need a website to get in touch.